When you start drawing, your are often more focused on making a beautiful picture than getting a great idea. There is nothing much wrong about it as an artist. But let’s look at a Designer’s daily life. A designer has to allocate most of his time into idea exploration. A client is not looking for a beautiful drawing. He will pay for a beautiful and innovative IDEA. CHOU TAC CHUNG – RESEARCH ON OUTSOLE SHAPE AND CUSHIONING Imagine that scenario. You start a new day at a a new project. You sit on your desk, you are in a great mood and your first idea looks awesome. So you spend...
