Following the article about the Book written by Chris Lefteri, Manufacturing techniques for Product Design, I would like to precise an essential notion that any aspiring designer needs to know.

To me, a great designer loves people. This is where he takes his inspiration from.” This is how Jonathan Ive* bring for the first time colourful computers – bringing over fun and love.
* the designer with whom Steve Jobs created Apple products.

Nowadays, the way a designer thinks and creates products has evolved. The industry is not driven by technologies, but creativity and innovation. We are looking for creating a product that will suit people’s present or future needs, then we look for a solution to make it. That’s why a designer is now focusing into sociology, studying human behaviour to create things that deeply make sense to people.

Design is not just what it looks like and feels like. Design is how it works.

– Steve Jobs

The designer is not anymore the engineer he used to be. He actually doesn’t have to be expert into it. But don’t get me wrong. His skills about manufacturing are still highly appreciated. A designer needs to be able to converse with the engineering department to get their essential and optimum support. Both need to work hand in hand toward innovation.

See also  Top 7 Sketching pens of the year!

Remember, to make a design WORKS, the designer role is about using his empathy and challenging technologies to make something MEANINGFUL (Beautiful is not enough).

I would be glad to receive your opinion about this and discuss with you.
Leave your comment !

1 comment

Your email address will not be published. Required fields are marked *

Hello! I'm Chou-Tac, a Product Designer from France.

If the sketching methods I’ve acquired aid me in my life and in my industrial design career, I believe that they can also help you reach your dream goal as a student or professional designer.

Leave a comment in the blog or send me an email at choutac@thedesignsketchbook.com : )

Chou-Tac

Trending

Last comments

  • Chou-Tac: “My pleasure Linda. I do have some content about Urban sketching. Hope it helps! Feel free to leave me a…Jul 5, 21:37
  • Adam: “I’m 40 y.o. from Czech. I need to improve to visualize my sketches. I dicover this from Google.Jul 5, 13:06
  • Adam: “I’m 40 y.o. from Czech. I need to able to visualize my idea. I believe it can improve my communication…Jul 5, 13:04
  • Candy-Chan: “I’m from Chicago and I’m 20. I want to learn to sketch to improve my art skills and be more…Jul 5, 09:00
  • Linda Cadeau: “I am a senior and started drawing about 5 years ago. Just want to learn how to draw objects that…Jul 4, 22:09
  • Marc Benitez: “USA 67 1. I have been drawing and scribbling since I was a child. I’m doing some blackletter calligraphy and…Jul 4, 11:27
  • Go: “hi, i want to learn how to draw, sketch, color reflections on glass cups, carafes, windows, doors, buildings, etc problems…Jul 2, 15:45
  • Gurupreet: “Hi, I come from India and I am 20 years old. I am an freelance artist and I use to…Jun 30, 22:14
  • Jatin Verma: “I come from India. I want to learn sketching in general, 1.India, 30 2. Studying graphic design and Sketching 3.…Jun 30, 14:19
  • Jatin: “I come from India. I want to learn sketching in general, 1.India, 30 2. Studying graphic design and Sketching 3.…Jun 30, 14:11
  • Murad: “Google search Yes learning more Intersted with your blogJun 29, 11:08
  • Fausto Blanco: “I’m an stell erection and construction estimator, my field is estimate. Labor and material quantities for big warehouse buildings, also…Jun 28, 09:14
  • NISHTHA HARSH NIRMAL: “I come from India. I want to learn sketching in general, but product sketching career-wise. I discovered this through PinterestJun 27, 14:32
  • Nishtha: “I need this book as im an aspiring designer. I love to sketch. I discovered this blog through pinterest.Jun 27, 10:57
  • Joh: “Brisbane, 37 Looking for a new hobby :) googled contour lines!Jun 26, 13:31
  • Chou-Tac: “Hi Adrian, We are in 2025, and I am re-reading my article. :) The example I gave here: Some applicants…Jun 25, 18:33
  • Chou-Tac: “Hi Hana, Sure you will! You got all the content you need in the blog. :)) For the shoe design,…Jun 25, 17:02
  • Chou-Tac: “Hey Haitam, The first step is to study perspective. From CAD, you already got a great grasp on it. You…Jun 25, 16:59
  • Iwan: “Indonesian, 30 Hobby From Youtube ThankssJun 25, 12:56
  • India: “1. Australia, 20 2. Studying interior design and architecture 3. While researching for an assessment – I am researching for…Jun 24, 11:06
  • Haitam KHLIFI TAGHZOUTI: “Dear, First i want to say thanks for creating and sharing with us wonderful informations anout sketching. I am Haitam…Jun 24, 03:17
  • Vanessa: “France , 42 To improve my skills. A link on a blog (don’t remember the name)Jun 23, 22:11
  • Z: “Pakistan/ 18 Wanna polish the skill Chat gpt suggested itJun 23, 18:58
  • J: “Can’t wait toJun 23, 01:30
  • L: “1. Somerset UK. 30 2. Improve skills 3. Searching on the webJun 22, 18:03
close-link
Start Sketching Today Step-by-step!

GET YOUR DESIGNER STARTER KIT NOW!

The
close-link
The
YES! I NEED THE BOOK!
Send me The Book
close-image