How to make your sketch stand out with a simple shadow |TIP57

A 6 minutes video of a Sneaker sketch.

CHOU-TAC CHUNGADIDAS SNEAKER CRAMPONS ( I twisted the original blue color on Photoshop)

TIP 57 Make your object levitate adding a distant shadow on the ground.

I learned this simple and so cool trick from an inspirational guy.
 A bit of story. When I was student, I was browsing websites of Sneaker designers. One pop out from the rest. It is Arsenrock, a french designer from Marseille (South of France). His rendering are so innovating and realistic! (See below my all time favourite). He’s an inspirational hero to me. 

Having heroes that you want to reach their level is a great motivation to progress.  I studied hard to improve my skills experimenting a lot of things. I build up my own techniques and I started to get quite a few designs. I made a compilation to add in my portfolio.

Later on, I had an internship interview with the CEO of  Airness, a french sport brand who was looking for designers. Few days later, they welcomed me as an intern to design sneakers! It was an amazing feel. My effort was getting results. Then, the first day of work, I was actually introduced to Arsenrock. The hero I only knew from Internet would become my superior. It means my mentor! I felt like so lucky!  It was like winning at the lottery. Ahah !

From that day we are friends and both carry on our path of learning. Being designer is a lifetime learning process. Arsenrock is a fascinating person. Hey, how about I ask him for an interview to share his experience with you guys. 🙂

Let’s go back to the Adidas sneaker ! A 6 minutes video to see my process. I love making my objects levitating. It adds some lightness to them. Somehow you may feel that you could grab it in your hand.  – Remember to set the video in HD.

I feel really sorry for the quality of the sound. Enjoy the real sound of my friends DJ from Saigon:
The Cheezy Gangztaz.

See you guys at the next TIP OF THE DAY!

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About The Author


Hello ! My name is Chou-Tac. I am a product designer from France. If the sketching methods I’ve acquired aid me in my life and in my industrial design career, I believe that they can also help you reach your design goal as a student or professional. My aim to help you all along with your design projects and journey. Anytime, feel free to leave a comment in the blog or send me an email at [email protected] : )


  • Christine

    Reply Reply November 7, 2014

    Hello, I really like your sketches . And I would like to know why I can’t have my free book designer starter kit .

    • Chou-Tac Chung

      Reply Reply November 7, 2014

      Hello Christine, can you send me your email at [email protected]? I’ll check it out. Thanks !

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