Hi Sketcher!
If you have decided to become a Designer, you might want to create a better world. 🙂
Today we discover the art of creating products that captivate hearts and minds.
In ‘How Designers Create Products People Love!’ article,
we explore how designers think differently, balancing innovation with relevance.
Learn to craft both useful and emotionally resonant products
by understanding and loving your users.
Uncover the secrets behind designs that truly matter to people from companies like Apple!
1. Think Different
We all have a special day per year, our birthday!
Today, 29th September is actually my Birthday. : )
We want to be unique individuals,
and as creators, we want our work to be recognized.
To do so, we have to find a way to differenciate from the crowd.
Like what Apple’s motto says: “Think Different”.
Or “Do not follow the mass and think out of the box to innovate”!
However, remember that:
Yes, we want to be different.
But while it is easy to create something different,
it takes work to create something relevant.
In other words, something that matters to people.
While the market used to be covered by boring IBM computer, Apple came up with colorful Machintoch!
At that time it was a like “rainbow in the middle of a black and white world”.
It was super disruptive at that time.
Since, Apple keep attracting more and more raving fans.
2. Don’t create “Weird things”. It’s easy/lazy.
To create something different and attract attention, you can create something weird.
It is easy or probably lazy.
We all saw on Tik-Tok some “weirdo” artists creating weirdo art.
That is cool, sometimes.
But, do you want to be a “weirdo creator” who creates things no one understands or has no real use?
Or do you want to create things that improve people’s life?
When you create a product, ask yourself:
- What is the purpose?
- How can I help people?
Don’t get me wrong.
I am not saying you can’t create weirdo things as a Designers.
You can if it make sense to the users.
Example:
Creating sweets for Kids.
The more weirdo sweets are, the more exciting the experience will probably be!
3. Create both useful and emotional products
As a designer,
we create things that are both useful and emotionally meaningful to the users.
While an artist takes inspiration from his inner world,
the designer takes his inspiration from the Users’ world.
He understands people’s needs, then, creates for them.
I have been a fan of Apple’s era of f Steve Jobs and Jony Ive.
Their mission of innovative technology at the service of users made Apple successful worldwide.
Their creative journey is truly inspiring for any designer.
Hear Jony Ive talking about Apple’s products.
You can feel the love for its users and products in his voice.
He’s called the Genius Behind Apple’s greatest products.
As the lead designer, he’s genuinely the best marketing representative of Apple.
(Nowadays, Apple under Tim Cook is more like “Think Predictably”. )
4. Love People to create meaningful products
Technology is not the number one source of innovation. People are.
No matter how technological or expensive a product is, if nobody can relate to it, it is a fail.
Remember, technology is a tool.
Love people, and you will create products that people will love.
Ask yourself How to better serve them.
The French Designer Philippe Starck said:
Create as you do for your sisters, mothers, or family members.
You create for people who matter to you.
So you will make quality products that have a positive impact on the world. : )
Create with intention and love for others.
That is how I knew I do not want to be an Artist, but a Designer.
How about you?
What leads you to become a Designer?
Cheers,
Chou-Tac
PS: I just came from my favorite restaurant called “Tomatito”, the fun Tapas bar.
It is our favourite tapas place! And their chef knows how to create flavours people love!
[…] Sure, people might suggest using AI, and that’s great. But as a designer, your strength lies in shaping emotions and intentions with your own lines, not just relying on an obscure […]
[…] industrial design isn’t just about how a product looks or functions—it’s about how it makes people feel. Our emotions and unconscious minds are deeply influenced by sensory experiences. By considering all […]
[…] Solver: Design is about solving problems, making people’s lives better, and pushing boundaries. It’s a challenge but also an opportunity to create something […]
[…] you love people, you would love design thinking. That is what design is all […]
[…] Draw What You Love: Keep your motivation high by drawing what excites you. This will help you stay engaged and enjoy the process more. […]
[…] now great companies are driven by designers who show empathy for users, understand their needs and create for them. Designers use sociologic approaches to create products that people will love […]
[…] every day isn’t just about creating art; it’s about nurturing your love for design, pushing your boundaries, and embracing the joy of […]
[…] through Design: Find creative ways to tell a story with your sketch. Whether it’s the lightness of an iPad or the softness of fabric, your […]
[…] These basic tools are all you need to start turning your inspiration into tangible progress. […]