Make engaging sketches to your audience

I had a short and sweet conversation with David Zakarias-Weich on the Design Sketchbook’s Facebook page that I would like to share with you guys.

Q/ Why are trainers always drawn in that position ?
It’s rarely seen in real life. (Raised heel)

Sneaker Lively lines
Adidas sneaker sketch – You can find the video at 16 Tips to draw a sneaker.

Dave question position of the designAnswer to Dave

My answer:
In design sketching, presentation matter. It’s pretty common to show a product, a car, or fashion clothes in a certain manner that the designer will attract people’s eye.
e.g. It’s like a bottle of wine on a stand. It’s made to be seen.

Dave added:
It’s also a great way to describe the shoe in action.

Let me share with you a bit more about how many designers engage there audience with a “sketching style in motion”.

Sketching with motion.

Toyfon sketches of car Toyfon alias Tommy Forsgren – Conceptual designer

Even though in the terms “Industrial design”, there is the word “Industrial”, it doesn’t means that your work have to be cold and technical. It’s a misconception that non initiate people often do. It’s much broader than that. A designer has his fair share of fun sketching with his own style. This is where art come in the picture. 🙂

“Engage you audience with your sketches”

A designer’s sketch communicates an idea, a form, a system, but also emotion. A product doesn’t start to be sold in the shop. But at the early stage of its conception – when the designer shows his project to the team or client trying to convince and seduce them to make his project happen.

You have awesome and unique ideas. Great ! And it’s a “GREATER” thing to enhance your project’s perception engaging your audience with your sweet sketches.

“The way you draw can  influence your end product.”

Once again, presentation matter. There is several ways to do that such as the composition, the colours, the viewpoint, focus point… but the core is in my opinion from the product sketch itself.

I believe in adding motion* in the lines. This is where a designers’ skills will cross over with a certain art expression. Some more, I believe the way we draw can influence the end result of the design.
e.g. Transport or boat designers draw with fluid lines to create dynamic shapes giving a feel of lightness and speed.
* Note: the word “E-motion” include the word Motion.

Tomorrow, allow me to share with you several artists who inspire me to create my own sketching style. Most of them come from the world of illustration.

Related article: How to draw Lively lines here.

About The Author


Hello! I am a Product Designer from France. If the sketching methods I’ve acquired aid me in my life and in my industrial design career, I believe that they can also help you reach your design goal as a student or professional. My aim is to help you all along with your design projects and journey! Leave a comment in the blog or send me an email at : ) Chou-Tac


  • Arpit Hooda

    Reply Reply July 28, 2015

    Amazing article man . and I just read your e-mail man.. Hahaha I wasn’t scolding you , I was just curious to know .

    • Chou-Tac Chung

      Reply Reply July 28, 2015

      Hahaha, it was fun to receive such message :). I am always glad to receive good surprises.

      See you and
      Keep sketching ! 🙂

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