
Why Design is More Than Looks: The Steve Jobs Philosophy

As Steve Jobs famously said, “Design is not just what it looks like and feels like. Design is how it works.”
This philosophy reminds us that beautiful design alone is not enough.
A product must work seamlessly and meaningfully to truly connect with users.
The Heart of Great Design: Loving People and Drawing Inspiration
Every aspiring designer must know an essential truth: great design starts with a love for people.

Jonathan Ive, the visionary designer who worked alongside Steve Jobs, brought this to life by introducing colorful computers—infusing fun, joy, and warmth into technology.
Creativity and Innovation Over Technology in Modern Design
Today’s design world has shifted from being technology-driven to being fueled by creativity and innovation. Designers don’t just create for the sake of making; they study human behavior and sociology to develop products that truly resonate with people’s present and future needs.
The Evolving Role of Designers: Collaboration with Engineering

Designers are no longer expected to be engineers, but understanding manufacturing processes remains valuable. Collaboration with engineering teams is key to innovation, ensuring that creative ideas can be transformed into functional, optimized products.
Empathy and Technology: The Core of Meaningful Design
At the core of meaningful design lies empathy—understanding and addressing people’s needs—and the courage to challenge technology to create something truly impactful.
Beautiful design is only the beginning; the goal is to make something meaningful.
I would love to hear your thoughts on this perspective.
Share your opinions and let’s start a conversation about what design means to you.
Cheers,
Chou-Tac









[…] As a student designer, do not try to impress choosing a badass technology. If it does not serve your user, it is just a “flex”. You are trying to show off, not designing with purpose. […]