Hegarty reminds us that real inspiration comes from life itself—touch, smell, sight, and human connection—beyond pixelated images on screens. To innovate and create genuinely, step outside, observe, and live deeply.
China Retired house Dongguan
Every year, we went to visit the retired house in China. Even though we could not speak the same language, we could feel their solitude. It was great to see them smiling.

“Remove the headphones and unplug the computer. True inspiration comes from life. Real life. Not some pixelated version of it.”
— Sir John Hegarty

Don’t Get Trapped as a Sitting Zombie

Anything you see on the internet are flat pictures—but no real experience. What you see on a screen is a biased, 2D version of reality. Spending hours searching for pictures online turns us into “sitting zombies.”

Sure, there is no absolute right or wrong in using internet images for moodboards. However, be mindful to distinguish between beautiful pictures and pictures with true meaning.

Build Your Own Sensitivity and Sense of Critique

You need to develop your own sense of critique and originality so you don’t see what everybody else sees when googling the same keywords.

Today, most pictures you find are selected by robots. Maybe one day Google will show images tailored to your personal story and identity. Until then, trust yourself first.

Become a Producer, Not Just a Consumer

Instead of endlessly consuming pictures, why not go outside? Get out to the streets, travel, sketch, and take your own photos. Create your personal database of environmental colors, graphics, products, people, even insects.

Every picture you collect should remind you of an emotion. Don’t just accumulate images, collect feelings—because feelings are what you want to translate into your designs.

Get Inspired by All Five Senses

Vision is just one of five senses; the others—touch, hearing, taste, smell—are equally vital. When you design with your full sensory experience, your products become more meaningful to real people.

Be curious. Discover how real people live. Talk to them, shake their hands, and capture experiences that no forum or blog can convey because you lived them in person.

Create Real Interaction with People

We design for people, families, and tribes. Study their behavior without judgment and try to truly feel their mindset.

“Nurture your self-confidence… Be brave and dare to think the unthinkable, because as creative people we demonstrate an uncanny ability to visualize what other people can’t see.”
– Phil Evans

If you design for blind people, meet them. Don’t rely only on forums or data; volunteer, engage, experience. Design for babies? Meet parents, babysit nieces or nephews.

Pursue what others don’t see.

Live Your Project

When you present your project, your voice will change—you will live your project. Juries will feel your sincerity and passion.

So, leave your chair and computer. Go out and enjoy the world!


I carry my camera everywhere I travel. I have thousands of pictures on my hard disk, all categorized and ready for inspiration. Make every day a unique experience and a learning opportunity!

Anything you see on Internet are flat pictures – but no experience. So you are somehow missing of the “real feel”. What you see on the screen is a biased version of the reality. Looking for pictures for hours and hours on Internet change us into Sitting-zombies.

Don’t get “trapped” at looking for pictures on websites like Getty image for your moodboard. There is no right or wrong to use them. But make sure you know how to dissociate beautiful pictures from pictures with true meanings. 

Japan safe feel
Despite of the darkness, I felt safe in the Japan’s subway.
Drying cuttlefish at Hong Kong
In Hong-Kong – you may see cuttlefish drying among the clothes.
Baby Dongguan China
It’s common to see Baby pant “Ready to pooh”! in the street of China.
Screen Shot 2016-04-01 at 12.37.08 AM
Thailand – The only way to eat some is to get there! The legs are pretty annoying to eat.
Cheese in can Singapore
Singapore – The French cheese is served in a can. WTF. lol Sometime, design do not always do the right thing…
Bee in Thailand Pai
I never saw a such beee before. It went in my room at Pai, in Thailand. The shape of the body is inspirational. Somehow like a racing motorbike.
Families live under bridges

Family under bridge
Manila, many families live under the bridge. One day, a huge flood devastated everything. They settled back in few days. They are maybe poor, but ressourceful.
Me drinking Macha at Kumamoto Japan
Myself, drinking Macha at Kumamoto Castle in Japan. :9 I never saw such green before. It was somehow pale, yet thick and intense.

See you for the next TIP!
Cheers,
Chou-Tac


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Chou-Tac

Hello! I'm Chou-Tac, a Product Designer from France.

If the sketching methods I’ve acquired aid me in my life and in my industrial design career, I believe that they can also help you reach your dream goal as a student or professional designer.

Leave a comment in the blog or send me an email at choutac@thedesignsketchbook.com : )

Chou-Tac

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